TASK: We partnered with Mercedes to produce a video that follows photographer Karl Shakur and a group of creators traveling through Morocco in a fleet of Mercedes SUVs, including the Maybach GLS 600. From concept development and on-location production to cinematography and post-production, our team captured the vehicles’ performance across diverse terrains—ranging from the winding roads of the Atlas Mountains to bustling city streets. Throughout the journey, Karl highlights key features of each model and offers insights into how these cars integrate modern engineering with the region’s traditional landscapes.

In addition to showcasing the vehicles, the video spotlights authentic interactions with local communities, underscoring how Mercedes vehicles—new and vintage—are woven into daily life in Morocco. By pairing real-world travel experiences with cinematic storytelling, we delivered a dynamic final product that now appears on Mercedes’ official YouTube channel, offering audiences an immersive look at both Moroccan culture and Mercedes’ luxury automotive innovation.