LGCY Media is a creative agency based out of New York City. Established in April 2023 by co-founders Danny Garcia, Crystal Diaz, and Shane Royal. LGCY Media specializes in brainstorming, strategic planning, and content creation. We collaborate with creative entrepreneurs, brands, and enterprises across diverse sectors. Our mission is to elevate and amplify the narratives of brands through the power of storytelling.

Danny Garcia

Meet Danny

A dynamic media artist with 13 years of experience in capturing captivating moments through the lenses of both photography and cinematography. His unique blend of skills and expertise brings images to life, weaving stories that leave a lasting impression.

From editorial campaigns to intimate portraits, his versatile portfolio showcases a mastery of composition and an ability to evoke genuine emotions.

Equipped with an MBA, Danny combines artistic vision with business acumen, offering a client-centered approach through LGCY Media. From commercial photography to cinematic productions, their services cater to diverse needs, ensuring exceptional quality and professionalism.

On his free time, Danny likes making music, watching Rick n Morty, delighting in cinnamon rolls.

Crystal Diaz

Crystal, a New York City native, has had a lifelong immersion in art. From working as a chef to over 7 years of experience working in content creation, she possesses a sharp eye for detail and creative direction.

Crystal is a passionate photographer who received her first camera at the age of 14, igniting a lifelong love for visual storytelling. With over 5 years of experience in content creation, Crystal has not only mastered the craft but have also collaborated with diverse individuals and brands, employing her keen eye for detail and a creative background spanning both photography, videography, creative directing and editing.

She is constantly seeking ways to elevate each image and capture the essence of the moment. On her free time, Crystal enjoys painting and watching Marie Kondo.

Meet Crystal

Meet Shane

Shane Royal

A New York native, Shane, is a serial entrepreneur with a natural instinct for ventures, getting his first taste of entrepreneurship in the sneaker reselling space in middle school. His passion for creativity was born from the thrill of adrenaline, rope swinging, cliff jumping, or chasing the next big adventure— capturing these experiences on his GoPro, unknowingly laying the foundation for a career through the purity of life.

With over a decade of experience in business development and creative ventures, Shane leads with a sharp eye for innovation and a rather unique ability to connect the right people at the right time. Networking isnt just a skill for Shane, it’s the engine that supports our funnels, fueling relationships with clients and talent to co create impact that truly moves audiences. His approach is rooted in authenticity and precision, ensuring every project reflects the essence of the counterpart it represents. Outside of work, Shane is an enthusiast of Web3, enjoys playing soccer , and stays active, always pushing himself to embrace new challenges both physically and professionally.